ABCD

In collaboration with one of our expert associate partners, Angela Murray we have developed  a framework of support focused on a change management approach to drive sales and business growth for the NHS and industry organisations. The service is made up of a series of linked interventions, which can be accessed as an entire end-to-end solution or a tailored package of support according to your needs. We call this ABCD.

The model is developed to meet the particular requirements of both NHS clients establishing new services or commercial organisations launching new products.

The ABCD Framework

Angela Murray

Business Development Director


A highly capable Business Development Director who brings drive, new ideas and a reputation for creating and converting business opportunities, establishing successful and sustainable business partnerships and delivering large complex sales bids to tight deadlines. An excellent communicator, Angela works strategically, but is comfortable adopting a hands on approach and working under pressure to meet bid deadlines. Passionate about health and care, Angela led business development for the Health Consulting business in Capita and Tribal for 12 years and before that was VP Business Development at McKesson, a US-owned IT services company. She is founding Director of Atholl Commercial Services Ltd, an independent firm providing business advice and support to SME’s and public sector organisations.
To find out more and request an initial consultation please contact us.